Apr 10, 2017
Lot's of recommended reading for this episode. This all came out of a Marvel Summit with Comic Store retailers held last month. Read Milton Griep's ICV2 coverage of the summit and his interview with Marvel's SVP of sales and marketing David Gabriel .
The coverage sparked a massive online debate and discussion about how the new characters of color and diversity are being received by comic book readers.
Is there a big difference between the direct store market wednessday warriors and the bookstore buying-tv viewer and film going masses that represent the "new younger reading audience"?
Are the big 2 publishers DC and Marvel struggling to cater to both audiences?
Also read G Willow Wilson's blog post giving her POV on why a character like Ms Marvel works.